InstructorWill Talbot
DateJun 8, 2019 - Jun 8, 2019
Time8h30-16h30
PlaceIsa Carstens Academy, Stellenbosch
PriceR2100
Book Now

Digital Marketing for Health Professionals

Course Booking Form

You will receive payment instructions on email shortly after completing this form.
Please read and accept our Terms & Conditions. Terms & Conditions

Marketing Fundamentals

How to effectively market a small/medium sized business in the medical area:

  • Digital marketing essentials
  • The changing landscape of marketing
  • Strategic marketing in a digital landscape
  • Brief, Plan, Run, Report, Optimise

 

How to Do Your Own Website Audit
Broken down into different components:

  • User experience and conversion paths
  • Check of how Google sees your website
  • Check of how Google sees your business online
  • The most important 8 statistics in Google Analytics and what they tell you

 

Social Media Key Platform Review
Evaluation of x3 platform (Facebook, Instagram, and YouTube)

  • Content production and advertising strategy in line with the AHPCSA Code of Ethics
  • Advert manager breakdown with specifics for customer targeting
  • Content marketing within YouTube
  • Social media management training

 

Online Ethics

  • A step by step review of the online guidelines for Healthcare Practitioners and Allied Healthcare Practitioners
  • Workshop examples of ethics online and the best approach
  • Social media management when posed unethical questions publicly
  • Digital advertising examples with ethics in mind

 

CRM Programs and Incentivising Advocacy

  • Looking at existing and potential to increase brand awareness through advocacy.
  • Emails communications and best practice
  • SMS use and tools
  • Loyalty and messaging opportunities

 

Summary and Future Proofing Yourself

  • Summary points
  • Ongoing self-learning and development